I have led the strategy, design, and execution of integrated marketing and communications campaigns that delivered measurable public impact. My work spans voter engagement, housing advocacy, and most recently, democracy reform initiatives. Each campaign was rooted in audience research and tailored messaging to advance organizational goals. I led cross-functional teams of policy experts, data analysts, designers, and external vendors to develop a wide range of innovative, complementary tactics. Below is a sampling of this work.
Check The Exec
In 2025, I was tasked with developing a campaign to mobilize grassroots pressure on key republican members of congress to serve as a check and balance against the consolidation of power in the executive branch of government. This campaign was very iterative to meet the rapidly evolving news cycle and changing political dynamics on the Hill. Read more…
Action Not Apologies
In 2024, I developed a campaign sprint to pressure Congress to schedule the Kids Online Safety Act (KOSA) for a vote or include it in must-pass legislation. The campaign layered four paid media tactics to drive traffic to http://www.actionnotapologies.org, (a petition website) along with an audio news release to amplify parent concerns, patch-through calls to leadership offices, and earned media outreach. Read more…
Save the State Archives
In 2019, I planned a multi-faceted campaign to raise awareness about the Rhode Island State Archives and drive support for a state investment to move our priceless holdings to a safer location. Read more…
Be A Voter
In 2018, I was charged with developing a comprehensive communications campaign to increase voter participation, especially among new and young voters. This campaign effort spanned several months and relied on organic efforts to complement a modest paid media budget. Read more…
Nicole Lagace 